These new ventures all definitely have clear and exciting new visions for the trustworthy content and interesting perspectives they will deliver to underserved-nay, ignored-slices of news consumers. Now, it is true that these companies are all founded by the same people who have been marinating atop existing media companies for the past couple decades: Puck was spawned by former Vanity Fair boss and current venture capital bro Jon Kelly Grid is the brainchild of tenured media exec Mark Bauman and former Vox Media exec Laura McGann Punchbowl was started by two of Politico‘s most Politico-y minds Axios was started by two of Politico‘s other most Politico-y minds and Airmail came from former Vanity Fair guy and polarizing restauranteur Graydon Carter. We’ve got whatever former New York Times media columnist Ben Smith is starting with former Bloomberg guy Justin Smith (no relation, biologically anyway). We’ve got Puck, Grid, Punchbowl, Axios, Airmail.
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“We have entered a frenzied phase of media innovation,” a finance guy recently told the Financial Times, “both from inside established businesses and start-ups.” You really do hear it more and more.
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There sure are plenty of new media companies out there, many of which are raking in millions of dollars in investments on the unique promises they make of and to their various distinct audiences.